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Monthly Archives: October 2011

Whisky Aromacules? (Public)

diacetyl

diacetyl

Whisky AromaculesTM

Consider the sublime moment of anticipation; that quiet moment as you contemplate your whisky glass and muse about the millions upon millions of invisible whisky aromaculesTM which are surging-up the glass, ready to entertain your nose as only whisky aromacules can!

This is an electronic image of the whisky aromacule called diacetyl. It has the distinctive scent of warm butter on the air. Too high a level will spoil a fine whisky (or a beer)

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Whisky Aromacules? (Members only)

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Sociology of Spirits (Public)

SoS

  1. It is an international distress signal which was important in the times of Morse code because it was quick and simple to execute (…—…).  Strictly speaking it does not stand for any form of words but was sometimes associated with either ‘save our ships’ or ‘save our souls’.
  2. It is an abbreviation for ‘sense of smell’.
  3. I use it here as an abbreviation for ‘sociology of spirits’.

I have never seen SOS in the form of ‘sociology of spirits’ before – so it is possible that this is a novel academic field. Full version of Blog 2 is only available to Members

Sociology of Spirits (Members only)

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